For the filmmaker and media developer, we live in one of the most exciting times in history. Why? We have more opportunities to broadcast our work to the world then ever before. Thanks to the internet.
Corporate giants like Warner Bros, NBC, Disney, etc. were the ones that held all the cards. They could tell you "no" to your TV pilot because they don't see an audience for it, or they just did not understand the concept. Consider "Star Wars," when George Lucas proposed the idea to executives they did not understand it. However since he did a good job with "American Graffiti," they decided to take a chance.
How many ideas like "Star Wars" are waiting for an audience. Maybe yours. Isn't time to try some fresh and creative TV programming? How many prime time sitcoms and CSI spin offs are going to flood the bandwidth? I'm ready for some change and so is the viewing audience.
The way things were done in the past is now changing. The small independent film makers have more opportunity now to get an audience then ever before and bypass the networks and corporate giants for approval. Now don't get me wrong, we still need them. Especially if we test our ideas and make a big splash. Corporations will be knocking on our door wanting to work with us. However what happens if you can not get your idea in front of TV/Film executive? What are the alternatives?
For very little money and some creative ingenuity, film makers can test their ideas in front of a small audience and build an audience over time. Niche audiences are very important and can generate a strong income for many film makers. A great example are cooking shows. I don't really watch cooking shows, but someone must be watching because there are dozens of cooking shows.
Kurrents LLC wants to lead the way in helping film makers find their audience online. We also add an extra dynamic to the mix that makes it powerful. Your show can be interactive. The benefit of an interactive show is ...
1. It builds viewer loyalty because of people engaging with your show.
2. Pilots are tested to see if the audience likes your idea
3. You can even modify your show based on viewer responses to make it better
4. You receive analytics on who is watching and for how long. Valuable information when approaching corporate advertisers or selling a pitch to networks.
5. Interactive gaming elements also create a new genre of TV that today's audience is ready for.
I will explain more why these five elements are valuable to everyone involved.
Our site will be launching in the near future, so come visit and be a part of the excitement.
http://kurrents.com
Keep the dreams alive,
John Harding
CEO/Founder
Kurrents, LLC
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